The KXOX Story

Would you believe that KXOX is here because of a newspaper man and a lawyer? True story! In 1937, George Bennitt, CO-publisher of The Sweetwater Reporter, and lawyer James H. Beall visited Washington D.C. for a vacation. They came home with everything they needed to start a radio station.

In less than two years, a corporation was formed, the old country club was remodeled for a studio, the engineering was completed, and KXOX was on the air. With only 250 watts, KXOX received listener's letters from Munday to Midland. People bragged that KXOX could be heard in 50 counties. Listeners were just crazy about Singin' Sam, the Newman High School Acapella Choir and the Fields and Hall Mountaineers.

It wasn't until 1956 that Jane and Myrl Stein rolled into town. The Steins purchased KXOX and continued to focus on serving the listening area and helping businesses find new customers.

In 1957, Myrl's son Jack and Jack's new wife Maxine found a career at KXOX. Jack eventually became a part owner of the corporation in '4. With new ideas Jack and Maxine oversaw the upgrade of KXOX to 1, watts. In 1, KXOX had a sister. KXOX-FM.

Well, that's most of the story. In 1974, I talked my dad, Jack into giving me a part-time job at KXOX. Pretty soon I had my own night shift and worked until college. The decision to come back was easy. I loved Sweetwater, and radio was in my blood.

Thanks for listening to our story. We've been lucky to be a part of Sweetwater and KXOX AM/FM. I hope we can be a part of your success in Sweetwater.

Jeff Stein

KXOX-FM Technical Info:

Station Status - Licensed Class A FM Station
Area of Coverage - View Coverage Map
Effective Radiated Power - 2900 Watts
Height above Avg. Terrain - 47 meters (154 feet)
Height above Ground Level - 81 meters (266 feet)
Height above Sea Level - 711 meters (2334 feet)
Transmitter Location - 32° 29' 16" N,  100° 23' 31" W
License Granted - June 29 1981
Last FCC Update - June 29 1981

KXOX-AM Technical Info:

Status - Licensed Class C AM Station 
Area of Coverage - View Coverage Map
Hours of Operation - Unlimited
Antenna Mode - Non-Directional - 1 Pattern
Transmitter Power - 1000 Watts
Number of Towers - 1
Transmitter Location - 32° 29' 16" N,  100° 23' 31" W
Last FCC Update - November 26 1986